Markwins
A flexible platform for a personalized shopping experience and a global presence
Sector
Beauty & Personal care
Activity
Trade of beauty articles for body care
Need
Clean and fluent management of product data
Highlights
Creation of a PIM platform and a B2B portal for distributors
A Taiwanese Entrepreneur’s American Dream Conquers the World
Markwins Beauty Brands is a global leader in cosmetics, cosmetic accessories and beauty collections. As the largest privately held cosmetics company in the United States, Markwins is recognized as a top 20 supplier in the global cosmetics industry.
Optimized and unified information, for sustainable costs and efforts
Project Brief
The customer’s primary need was to manage and optimize all product information in order to create a unified access point and facilitate the ordering process by distributors. The division of existing information into silos and the difficulty of managing complex catalogs increased the management cost and effort by work teams, making the entire flow redundant and non-scalable.
Sintra has structured a complex technological system that simplifies the entire management of product catalogs, assets available to distributors and the creation of a B2B portal to give access to the latter and make them totally autonomous in creating orders.
WHAT WE DID
Creating two platforms for an orderly management of information
Sintra created a product information management platform with Pimcore and implemented a B2B portal with Liferay, to enhance order management on the distributor side.
A challenging project: data organization modeled on Pimcore and Liferay
The solution provided by Sintra was the organization of data in two platforms, one modeled with Pimcore, optimizing all the information of the product catalog and the other executed, with Liferay, which allowed a correct order management, distributors’ side, making them autonomous in the creation of orders and simplifying customer care activities:
the tight deadlines for the delivery execution
- integration work with the external supplier for outsourced activities
In both cases Sintra’s response was adequate:
- The replatforming work began in August and the site was delivered in October
- eCommerce is perfectly integrated with the required features.
Want to see what we did for Markwins?
The answer to Markwins needs
01.
Data centralization
This includes all attributes, personal data, inventory, and multimedia files.
02.
ERP Integration
The flow, the product master data is created on INFOR, the data is communicated to the PIM where the necessary attributes and the related multimedia files will be added.
03.
Liferay Integration with Pimcore
For integrated management of product catalogs.
Post delivery support
The project includes a post-delivery support service that includes performance monitoring and site maintenance.
The results of the new platform were immediately tangible
.
%
maintenance time saved
managed assets
SINTRA STORIES
Success Stories: How We Transformed Companies into Market Leaders
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