Venezia FC, migration to Shopify Plus
Venezia FC has chosen Sintra to migrate its e-commerce to Shopify Plus, aiming to improve the user experience and enhance the platform’s performance.
Sector
Sport
Activity
Football club
Need
A more efficient and standardized e-commerce for international users
Highlights
E-commerce replatforming on Shopify; jersey customization; integration with 3PL and logistics
Venezia Calcio
Venezia FC is an Italian football club founded in 1907 following the merger with Costantino Reyer and Palestra Marziale di Venezia. In 1987, the team’s colors changed from the traditional green and black to the current orange and green after AC Mestre also joined the merger of the Serenissima team. The club plays its home matches at the Pier Luigi Penzo Stadium, located on the island of Sant’Elena, which is uniquely accessible to spectators even by ferry
E-commerce migration to Shopify Plus and integration of the SOH PIM module
Project Brief
The client turned to Sintra as they needed a more efficient sales platform, both in terms of performance and user experience, due to increased traffic and the desire to reach an international audience. To achieve this, the platform was upgraded by migrating it to Shopify Plus, integrated with the PIM module of our middleware SOH (Suite Omnichannel Hub). This allows for better product data management through integration and stock flow exchange with the 3PL
COSA ABBIAMO FATTO
E-commerce migration to Shopify Plus and integration with the PIM module for proper product data management
The client needed a refresh of the website layout towards a more standardized version that would attract an international audience and improve the purchasing process. Therefore, a migration to Shopify Plus was chosen. The e-commerce platform was then integrated with the SOH PIM module to properly manage product data and with 3PL services to better coordinate the flows.
A challenging project: e-commerce migration to Shopify Plus and integration with the SOH PIM module
Thanks to our expertise in Shopify e-commerce development and our experience in the sports industry, we carried out the restyling and replatforming of Venezia FC’s online store on Shopify Plus, integrating it with the PIM module of Sintra’s Suite Omnichannel Hub, developed with Pimcore. This ensured optimized and improved performance aimed at increasing user conversions, even from an international perspective. Additionally, a custom solution was implemented for the customization of match jerseys to strengthen the relationship with fans and supporters of Venezia FC. The architecture was then integrated with 3PL services to ensure optimal logistics
The project presented particularly challenging elements, including:
- Technical analysis to thoroughly examine the best solutions for the brand
- Restyling and replatforming of the e-commerce on Shopify
- Customization of jerseys
- Integration with 3PL for logistics
- Configuration of the PIM module of the Suite Omnichannel Hub for product data management
Would you like to see what we did for Venezia FC?
The response to Venezia FC’s needs
01.
Technical analysis
A technical analysis was conducted to choose the best solution to meet the client’s needs and fulfill their requirements.
02.
Ecommerce Shopify Plus
Sintra migrated the existing e-commerce to Shopify Plus, in order to achieve a more standardized layout to attract an international clientele and improve website performance by properly managing the increase in traffic
03.
SOH, PIM Module
The e-commerce platform was integrated with the SOH PIM module to properly coordinate product data management
04.
Integration with 3PL Services
An integration with 3PL logistics services was then implemented to ensure streamlined and fast processes and workflows
