Ferplast
A flexible platform for a personalized shopping experience and a global presence
Sector
Pet care & Food
Activity
Production of items for the comfort of all pets
Need
A smoother ecommerce platform and personalized user experience
Highlights
Creating a multi-domain, multi-stance, multi-language structure
Sector and history of Ferplast
Ferplast is a company that has been offering the best solutions for pet care for over 50 years. A history of commitment, ideas, innovative projects and evolution. The history of a company that has become one with the needs of its customers: pets.
Cutting-edge eCommerce for smooth navigation and optimal market presence
Project Brief
As the brand grew, Ferplast needed a platform that would provide all the tools needed to manage its multi-channel business. Shopify PLUS allows you to have up to 10 expansion stores to manage different markets and guarantees smooth navigation and a personalized shopping experience for all users based on the browsing market.
WHAT WE DID
A solution capable of managing multiple flows
The solution to the client’s needs was identified in the creation of a multidomain, multistance and multilingual structure on Shopify plus. A solution that allows automatic management of flows to all instances.
A challenging project: Shopify Plus ecommerce creation and system integration with SOH
The project proposed by Sintra involved the creation of multiple instances on Shopify Plus, which allows Ferplast to optimally monitor all the markets in which the brand is present. The solution allows the customer to increasingly become a reference in the online market, leveraging the large, constantly changing and growing catalogue, fueled by the constant search for cutting-edge technological solutions. The project presented particularly challenging elements, in particular:
- creating a multi-domain, multi-storey, multi-lingual structure on Shopify Plus;
- integrations with third-party systems for personal data and order flows via our SOH middleware;
- automatic intelligent management of redirects in all languages, configuration of cross-domain tracking in Google Analytics, implementation of advanced tracking with Google Tag Manager and correction of all technical errors and warnings suggested by Google Search Console
Do you want to see what we did for Ferplast?
Sintra’s response to Ferplast’s needs
01.
Instance efficiency
The sites have been optimized to improve the user experience and the purchase flow
02.
Custom graphics
The Sintra team performed user behavior analysis and customized the standard Shopify template to meet the client’s needs.
03.
Shopify + SOH Integration
Developed on Pimcore technology, the SOH platform has enabled the unified management of product records, order flow, catalogue, price lists and warehouse, towards all instances
04.
Post delivery support
The B2C Business Unit offers the Customer monthly support and assistance to cover all the technical interventions required for improvement and maintenance after the go live. The project is continuously monitored and controlled with a proactive approach
RESULTS
The results of the new platform were immediately tangible
products with digital assets to 6 different instances
orders handled per day
SINTRA STORIES
Success Stories: How We Transformed Companies into Market Leaders
CONTACT US
Do you have the same needs as Ferplast?
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