Ge.Fi Gestione fiere S.p.A, Artisan at the fair
Marketplace creation with Shopify and integration with SOH (Sintra Omnichannel Hub) modules
Sector
Trade fair
Activity
The world’s largest event dedicated to small businesses
Need
Structured online presence to compensate for forced limitations due to Covid-19
Highlights
Architecture created with Shopify for optimal management of dropshipping sales
Who is Ge.Fi.
Ge.Fi. S.p.A. is a company founded in 1995, specialized in organizing trade fair events dedicated to small and medium-sized businesses in the food & beverage, fashion, cosmetics and furniture sectors, to ensure that Italian and international artisans have an exhibition space to showcase their products and stories.
Digital architecture creation with Shopify and SOH integration
Project Brief
Ge.Fi. S.p.A. turned to Sintra following the Covid-19 pandemic, in fact, exhibitors had no way to get in touch with the market, given the impossibility of organizing a fair. So Sintra created a marketplace, with Shopify, managed in dropshipping, where buyers, artisans and customers could create commercial relationships, allowing each exhibitor to have their own dashboard within the platform with which to manage orders, product information and order fulfillments that concern them. The marketplace was then integrated with SOH (Sintra Omnichannel Hub), making the flow of data relating to orders and product records much easier to manage with a significant saving of time and resources.
WHAT WE DID
Marketplace creation with Shopify, integrated with SOH for proper administration
Sintra created a digital architecture for Ge.Fi S.p.A., capable of hosting dashboards of artisans from all over the world, thus ensuring the trade fair trade interrupted during Covid, saving all those small companies that had not yet entered the online world. The integration with SOH then allowed the centralization of all data relating to the PIM and DAM and the correct administration of orders and returns, with centralized control over warehouse and stock.
A challenging project: creating a marketplace for exhibitors
The solution proposed by Sintra was the creation of a marketplace where exhibitors, through their dashboard accessible via private login, could keep their business under control so as to:- Dealing with the pandemic and the ban on organizing traditional trade fair events and therefore maintaining presence towards buyers and customers
- Positioning yourself with buyers and stakeholders
- Building consumer loyalty
- Achieve infrastructure and portal scalability
Want to see what we did for Ge.Fi.?
Sintra’s response to Ge.Fi S.p.A’s needs
01.
Marketplace Creation with Shopify
The marketplace created with Shopify guarantees zero downtime during the most critical periods such as Black Friday, having an ecosystem of apps available for the correct management of the platform, integration with all the most famous sales channels.
02.
Integration with SOH
With the integration of our SOH middleware, the trade fair company was able to access our PIM, DAM, MDM and Data Hub modules to control and automate many processes related to order management, their fulfillment, any returns and refunds, monitor shipments and have a centralized overview of each type of data, reducing the risk of error and confusion.
SINTRA STORIES
Success Stories: How We Transformed Companies into Market Leaders
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