La Martina
Creating an omnichannel experience, integrating physical and digital presence
Sector
Fashion
Activity
Luxury clothing and accessories
Need
La Martina wants to give its customers an omnichannel experience
Highlights
Consulting analysis for ERP integration; online – offline integrations; product sheets and product listings
Who is La Martina?
La Martina is an Argentine luxury brand, which since the beginning has provided technical material for polo teams, a noble sport, practiced mainly in England, India and in Argentina. The expertise of the maison was soon appreciated by fans of this game, so much so that many players asked the Argentine brand to replicate the accessories and clothing, including the historic polo, the official uniform of the teams and introduce it to the fashion market. It was thus that in 1985 ”La Martina” entered the world of high fashion, bringing all its expertise involved in the world of polo, to the market, with the iconic ”Polo Replica”, inspired by the historic shirt with the collar, 19-42 by La Martina.
An omnichannel shopping experience thanks to the integration of the physical store and Shopify ecommerce
Project Brief
The client approached Sintra with the aim of transforming its online presence to offer a unique shopping experience that would live up to the prestige of its physical stores. This transformation had to include the implementation of an omnichannel approach, ensuring consistency and continuity between online and offline channels. The choice fell on the Shopify platform, for its scalability and flexibility. The client also wanted to test this new experience on the Milan store and then extend it to its main eCommerce, thus planning a gradual and smooth transition to a complete omnichannel experience.
WHAT WE DID
Implementing an omnichannel approach, ensuring consistency and continuity between online and offline channels
The client needed a unique and fluid shopping experience for its customers, allowing them to move easily between the digital and physical channels of the brand. For this reason, it was decided to opt for the solutions offered by Shopify, guarantor of a scalable and high-performance architecture, starting first from the physical store in Milan and then continuing with the rest of the company channels.
A challenging project: creating an omnichannel experience
Thanks to our expertise in developing omnichannel projects, we translated the requirements and functionalities of the retail point of sale into effective digital features, ensuring an integrated user experience between online and offline. The project presented particularly challenging elements, in particular:
- Consulting analysis for ERP integration with Shopify platform
- Programmatic support for integrations
- Product sheet and product listing
Want to see what we did for La Martina?
The answer to La Martina’s needs
01.
Website UX Analysis
Redesign of cards and collection pages for a replicable design, in view of the extension to the main platform.
02.
Shopify Ecommerce and ERP Integration
The biggest challenge was to connect the ERP used by the company with the Shopify platform, an operation made possible via APIs, which allowed the catalog to be synchronized efficiently.
03.
Flexible architecture
We have created a flexible and modular architecture, capable of easily adapting to the global expansion of the customer. The solution is replicable to enable rapid opening of new markets.
The results of the new platform were immediately tangible
.
managed physical stores
%
increase in users in one year
SINTRA STORIES
Success Stories: How We Transformed Companies into Market Leaders
CONTACT US
Do you have the same needs as
La Martina?
Our collaborative and flexible approach allows us to meet the specific needs of our clients.