Pharmaidea, Vettys
Launch of Vettys, a startup project that took shape thanks to Sintra’s professionalism
Sector
Health Care
Activity
360-degree consultancy in the pharmaceutical sector
Need
Introduction of the Vettys brand through an ecommerce for both B2B and B2C
Highlights
Workshop ”Digital Native Brand”, Analisi Funzionale e ”Software Selection”, lancio del brand Vettys Workshop ”Digital Native Brand”, Functional Analysis and ”Software Selection”, launch of the Vettys brand
Pharmaidea Sector and History
Pharmaidea is a pharmaceutical consulting company that has been working alongside pharmacies, health organizations and health professionals since 2000. Vettys is a startup project dedicated to our animal friends, a project aimed at embracing both the B2B market, by building relationships with veterinarians and other experts in the sector, and the B2C market, i.e. the final consumer.
Vettys brand launch
Project Brief
Pharmaidea’s intent was to expand its business and its offer by creating a specific brand for animal care. The project was realized by building within the e-commerce both an area reserved for professionals in the sector and one for the final consumer, so that the latter could have constant advice.
WHAT WE DID
Sintra laid the foundation for the launch of Vettys
We intervened, first creating ”Digital Native Brand”, with the aim of collecting information on the clientele; then we proceeded with all the case analyses, functional and Software Selection”. Once all the procedures necessary to complete the assignment were completed, we moved on to launching the brand on the market.
A challenging project: process mapping with Service Blueprint and Vettys brand launch
The intent expressed by the client was to create a brand with its own identity and image dedicated primarily to animal welfare.
The project presented interesting elements to take into consideration, in particular:
- Creation of a Workshop to verify the client’s needs
- A careful functional analysis and Software Selection
- Process mapping handled with Service Blueprint to define the training and onboarding journey of veterinarians
- The launch of the Vettys brand with an operational marketing plan drawn up by our Sintra professionals
Want to see what we did for Pharmaidea?
The answer to Vettys’ needs
01.
Digital Native Brand
Workshop to outline the wishes of Vettys customers
02.
Service Blueprint
Process mapping for onboarding and training veterinarians, developed in co-design with the client and our team of analysts and designers Sintra
03.
Project Analysis
Both functional and Software Selection analyses were conducted, thus defining the best technology for Vettys
04.
Marketing and Brand Launch
Sintra professionals have created the operational marketing plan and prepared the operations for the launch of the Vettys brand on a national scale
The results of the new platform were immediately tangible
.
professionals reached between veterinarians and pharmacies
actual customers
SINTRA STORIES
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