Recaro
How to structure an eCommerce with multilingual functionality and unified PIM/OMS data
Sector
Child safety systems
Activity
Production of child car seats and strollers
Need
eCommerce and SAP Integrations
Highlights
Multilingual structure creation, unified PIM/OMS data management
Who is Recaro?
Recaro was founded in Germany in the early 1900s, initially structuring its business on the comfort and safety of car drivers’ seats. The company then specialized in providing comfortable and relaxing air travel with the Recaro Aircraft Seating line. Today, the company boasts a century of experience that has allowed it to expand into sectors such as gaming and the supply of child seats and strollers.
A high-performance and fluid Shopify eCommerce to manage the success of the brand
Project Brief
As the brand grew, Recaro felt the need for a flexible and innovative platform, capable of ensuring smooth navigation and a personalized purchasing experience for all users, as well as the ability to optimally cover all the markets in which the brand is present.
WHAT WE DID
Shopify Plus Integration with SOH to Extend Brand Value and Business
To meet the client’s needs, the Sintra team created a multilingual platform on Shopify Plus, then integrated with our SOH product, giving shape to a network of 15 different markets, generated in 4 languages. It also enabled Shopify – SAP management for multi-warehouse, multi-price list, product registry, order update with shipping information and Car Compatibility features.
A challenging project: Shopify Plus ecommerce building and SOH integration
The solution proposed by Sintra involved the creation of the website www.recaro-kids.com on Shopify Plus, to allow the customer to become a reference in the online market, leveraging the large and constantly changing and growing catalogue, fueled by the constant search for cutting-edge technological solutions. The project presented particularly challenging elements, in particular:
- Redesigning flows in a flexible way, to allow the customer to manage multi-price list catalogues in 15 different markets
- Shopify-SOH integration for PIM/OMS management, in order to make sales flows more efficient, harmonize and distribute product sheet information
- Implementation of a Car Compatibility system to help the user choose the ideal seat for their car
Want to see what we did for Recaro?
Sintra’s answer to Recaro’s needs
01.
User Experience Analysis
The website and the BE interface were designed through a functional analysis process, aimed at identifying all the flows involved in e-commerce and facilitating operators in the management and loading of company assets through our SOH Middleware. An intuitive 360-degree product loading procedure is supported by an easy-to-navigate FE design, which allows potential e-commerce customers to quickly find the product with the features they are looking for.
02.
Shopify + SOH Integration
The integration with SOH has allowed the unified management of multi-warehouse, multi-price list, product master data, stock/inventory control, order update with shipping information, returns management, product translations and car compatibility.
03.
Car Compatibility
One of the most important and requested features by the market in this sector is undoubtedly that of understanding which product is compatible with your car. Within the Recaro site this is possible, thanks to the development of a system based on the integration of APIs, which allow a sequence of requests for the identification of compatibility taking into account: brand, model, year of production of the car and type of seat. SOH allows the constant updating of this section, with the addition and real-time updating of the models and brands of Cars, at an international level.
04.
Post-delivery support
The project includes a post-delivery support service that includes performance monitoring and site maintenance to ensure the quality of the product/service over time.
The results of the new platform were immediately tangible
%
Increase in repeat customers
%
Increased site sessions from direct traffic and search engines
SINTRA STORIES
Success Stories: How We Transformed Companies into Market Leaders
CONTACT US
Do you have the same needs as Recaro?
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