Semicouture Case Study | Sintra Digital Business Partner Shopify

Semicouture – Shopify ecommerce

Replatforming of ecommerce on Shopify, making the solution leaner and more efficient, with autonomous content management

Tell us about your project

Sector

Fashion

Activity

Clothing

Need

Semicouture needed to have more autonomy in managing content, banners and general e-commerce experience, as well as centralized management of data on products, orders and returns of Abraham Industries brands.

Highlights

The restyling and replatforming of the ecommerce on Shopify has been carried out, as well as the integration with the O2O and OMS modules of the Omnichannel Hub Suite, in order to facilitate the integrated management of products, returns and orders with the other three brands of Abraham Industries.

Borsa Semicouture ecommerce Shopify Sintra Digital Business

Who is Semicouture?

Semicouture is a women’s fashion brand, part of the Abraham Industries group, which bases all its creations on a bold, pop and urban style for women who know what they want and who always face life with a smile.

Always a brand appreciated also by the youngest with colorful, cheerful and… sometimes imperfect garments.

The name Semicouture in fact anticipates the concept that promotes the valorization of the beauty of imperfections, transforming them into points of strength and distinction.

Shopify ecommerce, guarantor of the best digital performances

Project Brief

Semicouture, a brand of Abraham Industries, blends sartorial tradition with an irreverent pop vision. It turned to Sintra to migrate its eCommerce to Shopify. The choice fell on this platform because the client expressed the need to gain greater control and autonomy in managing the front-end part of the site. This decision is part of a larger project with Abraham Industries, which involves four distinct brands, each with its own Shopify. However, the technical management is unified through a single system, ensuring consistency and simplifying administration.

WHAT WE DID

Shopify ecommerce replatforming and integration with O2O and OMS modules

Greater performance and management autonomy to allow customization of the front end and a leaner and faster working method: these are the requests of the customer who was able to satisfy his needs thanks to a fully integrated management of the product catalog of all three brands of the Abraham group, facilitating operations. The e-commerce is also integrated with the OMS (Order Management System) and O2O (Online to Offline) modules of SOH (Suite Omnichannel Hub), a Sintra product created specifically for the development of omnichannel retail.

Pimcore Sintra Digital Business Living Room Furniture

A challenging project: improved performance and more autonomous and streamlined management of digital commerce

Thanks to our expertise in Shopify ecommerce development, we have restyling and replatforming the Semicouture online store on the Canadian platform, integrating it with the ”Order Management System” and ”Online to Offline” modules of Sintra’s Omnichannel Hub Suite. All this has guaranteed optimized and improved performances, aimed at increasing user conversions. Furthermore, having a Shopify ecommerce allows for a more autonomous and personalized management of the site’s front end, which integrated with the digital platforms of Abraham’s other brands allows for a more coordinated and intuitive administration of operational activities:

Technical analysis to examine in detail the best solutions for the brand
Restyling and Replatforming of ecommerce on Shopify
Integration with OMS and O2O modules of the Omnichannel Hub Suite
Unified management with other Abraham Industries brands for simplified brand management

Want to see what we did for Semicouture?

Visit Semicouture website

Sintra’s answer to Semicouture’s needs

01.

Technical Analysis

A technical analysis was undertaken to understand the existing structure of the Semicouture digital ecosystem and define the new one, in order to optimize flows and technical solutions.

02.

Shopify ecommerce replatforming

The client needed greater autonomy in managing the e-commerce content, so he switched to the Shopify platform, as well as a better user experience, for this we designed new purchasing flows and a new graphic design

03.

Integration with OMS and O2O

Shopify ecommerce has been integrated with the Order management System and Online to Offline modules of Sintra’s Omnichannel Hub Suite, so as to have an easy and intuitive management of product records, orders and returns, offering a better way of working to brand operators and end consumers.

04.

Unified Management

We have unified the operational management of Semicouture’s e-commerce with the other e-commerces of Abraham Industries brands, in order to simplify and speed up the coordination of the platforms, reducing the effort and operational errors.