Seven and Invicta
Replatforming for a more efficient User Experience and internalization of eCommerce management
Sector
School clothing and accessories
Activity
Production and sale of school bags and backpacks
Need
Need to internalize e-commerce management and create a more engaging user experience
Highlights
Replatforming on Shopify, internalization of site management and integration with SOH
Who is Seven and Invicta
Seven was born in 1973 from an idea of the Di Stasio brothers, based in Leini, initially with the name ”Euroborse dei fratelli Di Stasio”, to then be called ”Seven” in 1981. During the 90s they acquired the leadership of the sector that allowed them to internationalize the company and reach very important turnovers. 2006 is the turning point that unites Seven and Invicta, the main competitor, which is acquired and incorporated into the Seven business
A High-Performance Shopify eCommerce to Manage Brand Success
Project Brief
After outsourcing management, the brand feels the need to internalize the management of its eCommerce and to carry out a replatforming that would make the user experience more fluid and intuitive and the unification of the two channels, thus ensuring a better time to market and a more performing website.
WHAT WE DID
Cutting-edge architecture for efficient and intuitive UX
To meet the client’s needs, the Sintra team carried out a replatforming of the eCommerce on Shopify, a flexible and innovative platform, capable of guaranteeing smooth navigation and a personalized purchasing experience for all users, in addition to the possibility of optimally monitoring all the markets in which the brand is present.
A challenging project: Shopify ecommerce development and integration with SOH
The solution proposed by Sintra involved the creation of a unified ecommerce on Shopify, to allow the client to become a reference in the online market, leveraging the large, constantly changing and growing catalogue. The project presented particularly challenging elements, in particular:
- Functional and technical analysis for the design of an effective User Experience
- Replatforming of the seven.eu and invicta.it sites on Shopify, a platform that guarantees autonomy in site management thanks to an intuitive interface
- Configuring Shopify integration with our SOH middleware for unified management across all sales channels (Seven/Invicta and marketplaces)
- Integrated management of orders from all channels with customized fulfillment policies via SOH
Want to see what we did for Seven and Invicta?
The answer to the needs of Seven and Invicta
01.
Replatforming eCommerce on Shopify
The site was redesigned on Shopify, optimizing navigation flows and main touchpoints, ensuring an easy and intuitive UX.
02.
Unified and internalized management
Sintra has unified the two sales channels of Seven and Invicta, also allowing the internal management of the two marketplaces within the company.
03.
Shopify + SOH Integration
The integration with SOH has simplified the management of product records, catalogs and price lists.
Post-delivery support
The project includes a post-delivery support service that includes performance monitoring and site maintenance.
The results of the new platform were immediately tangible
.
monthly orders handled
products with digital assets towards 2 instances
SINTRA STORIES
Success Stories: How We Transformed Companies into Market Leaders
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