BEYOND THE GAME:
ROAD TO OMNICHANNEL
The Future of Football Commerce
HOSTED BY CLUB AC MILAN, SHOPIFY AND SINTRA
March 25, 2025 | 9:30 AM – 6:00 PM | Casa Milan, Milan
The future of football commerce, join us for an exclusive event
Beyond the Game is an exclusive summit bringing together industry expertise to exchange insights, spark innovation, and elevate the fan merchandise experience. Don’t miss the opportunity to connect with top experts and shape the next era of sports commerce!
As a leading figure in European football, your presence at Beyond the Game will be greatly appreciated. Your insights and expertise will enhance the discussion, providing valuable perspectives that drive innovation and strengthen connections across the industry. This interactive event will allow each participant to share their unique experiences, fostering meaningful discussions and fueling new ambitions.
This invitation-only event is brought to you by AC Milan, Shopify, and Sintra and is fully funded by the organizers, uniting international sporting expertise with achievements both on and off the pitch
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Confirmed Attendees
Why Attend?
✔ Learn how to optimize your sales channels across online and offline
✔ Explore best practices from the most innovative clubs
✔ Engage with experts on B2B, omnichannel strategies, and sports retail
✔ Participate in focus groups and roundtable discussions for exclusive insights
✔ Experience a private tour of the AC Milan Museum and Via Dante store
And take part in the study dedicated to omnichannel trade in the world of football: many valuable insights into the sector’s KPIs for the benefit of the entire football community.
Sign up and you will receive the in-depth survey
Schedule
9:30
Accreditation & Welcome Coffee
10:15
Welcome Speech
Valerio Rocchetti, Ecommerce, Retail & Merchandising Director at AC Milan
10:30
Shopify Trends
Marco Buffa, Agency Partnership Lead Manager at Shopify
11:10
Case Study AC Milan: Strategies and Results
Matteo Maffè, Senior Retail Strategy Manager & Francesco Loperfido, Head of E-Commerce, Omnichannel & Marketplaces at AC Milan
11:40
Technology & Business Growth in the Sports Industry
Sintra
12:10
B2B Focus Sponsor By ORACLE NetSuite
Featuring Top Football Clubsggggg
13:00
Lunch
13:45
Visit Museum AC Milan
14:30
Focus Group
Roundtable & Q&A
16:15
Coffee Break
16:30
Ac Milan Flagship Store Via Dante
Transfert to store
Reserve Your Spot Now!
Limited spots – Reserved 2 tickets per club
RSVP by March 20, 2025 | For info: [email protected]
Join us to shape the future of football business! ⚽