Busitalia

Development of a Headless E-Commerce platform for the simple and direct sale of tickets

Tell Us about your project

Sector

Public transportation

Activity

Regional road transportation

Need

Development of a Headless E-Commerce platform for the simple and direct sale of tickets.

Highlights

Functional and technical analysis, development of a headless Shopware e-commerce, integration of Keycloak (SSO), Power BI, SAP, and Nexi, all managed by a custom middleware designed specifically for Busitalia, and development of an app for drivers

Who is Busitalia

Busitalia – Sita Nord is the company of the FS Italiane Group’s Passenger Division specialized in road passenger transport. The main line of business is local public transport, which plays a complementary and integrative role to the railway: in urban centers, it covers the last mile, and in rural areas, it integrates the railway infrastructure

Technological upgrade of the existing digital architecture, development of custom middleware, and an app for drivers

Brief Project

Busitalia needed a headless eCommerce platform that would make ticket sales simpler and more modern, addressing the following needs: cybersecurity, scalable architecture, and an enhanced user experience. This was made possible through the development of a custom middleware that enables automatic and personalized management of pricing, as well as a driver app designed to streamline employees’ work and improve the passenger experience

A challenging project: restructuring the company’s technological architecture

Busitalia, in the context of selling tickets for bus routes, needed to proceed with a technological upgrade of the current eCommerce platform to make it compliant with current security standards and more modern.

Focusing on the following aspects:

Ensuring the security of the platform through the adoption of updated frameworks and technologies;
Creating a flexible and scalable architecture to support workloads without compromising performance;
Optimizing the user experience with an intuitive and fast interface, capable of meeting customer expectations.

Do you want to see what we did for Busitalia?

Visit Busitalia website

The response to Busitalia’s needs

01.

Functional and Technical Analysis

Sintra approached the project by conducting a thorough analysis of the technical and functional requirements, designing a clear and targeted roadmap

02.

Development of a headless eCommerce with Shopware

Configuration and implementation of Shopware for the eCommerce, integrated with the data management system

03.

Integration with management systems

Development of a custom middleware to connect Shopware, the data management system, Keycloak, SAP, and Nexi payment services
.

04.

UX analysis for an engaging design

Custom UX/UI design to ensure a smooth and consistent experience across all devices

Custom middleware, the winning card

The middleware developed by Sintra represents the heart of the integration between the platforms and external systems

It simplified communication between the frontend and backend services, ensuring flexibility and reducing the load on the core systems

Additionally, since Busitalia has a variable pricing system based on specific conditions, such as time, seat availability, and specific dates, they required a middleware that automatically calculated the prices for routes using multiplicative factors, then reflected them in the cart

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Development of an application for drivers

We developed an application for Busitalia operators, allowing them to manage ticket purchases directly onboard the vehicle

The application is integrated with the middleware, allowing real-time and accurate access to the actual ticket price and availability, enabling on-board purchase completion and printing. Once the purchase is complete, the middleware sends the data to Shopware. This way, Busitalia has enhanced the customer experience, as passengers no longer need to go through traditional purchasing channels (eCommerce, retail points), streamlining and simplifying the process

Discover more about the app

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