Velasca
Omnichannel Process Design and Architecture
Sector
Fashion
Activity
Handcrafted shoe production
Need
Creating an omnichannel business structure
Highlights
Mapping with workshops, omnichannel process design, software selection
Sector and history of Velasca
Velasca is a classic clothing brand, born in 2013, based on a very short supply chain, from the craftsman directly to the end customer, selling exclusively online. In this way Velasca manages to sell very high quality garments at a reasonable price, increasing turnover but above all the satisfaction and trust of customers, who find the balance between price and quality perfect. Velasca offers very elegant lines but above all entirely made in Italy, in the Marche, one of the most competent artisan centers in Italy and Europe. To date, the brand has evolved and has also created a physical commercial network, closely interconnected with the online business, which has allowed it to expand into the women’s sector with the presentation of the first women’s lines in 2021.
Digital Business – Physical Business Integration
Project Brief
Velasca was born in 2013, with an exclusively digital presence, consolidating their online business until the opening of the first physical stores. It is at this moment that Velasca turns to Sintra to proceed with the creation of omnichannel integrations, or the creation of processes closely interconnected between online and offline.
WHAT WE DID
Sintra has created a workshop for Velasca, to find different omnichannel solutions
Sintra created a workshop for Velasca, looking for the best omnichannel solutions to offer to the Milanese brand. Sintra analyzed the different options, such as online ordering and in-store pickup, creating omnichannel processes focused on the customer journey in order to obtain a highly engaging interaction between brand and customers.
A challenging project: workshop definition for an omnichannel brand
The intent expressed by the client was to create an omnichannel network to achieve a high-performance business both online and offline.
The project presented interesting elements to take into consideration, in particular:
- Definition of a workshop entirely focused on all omnichannel solutions
- Customer journey analysis for each omnichannel solution identified
- Definition of technologies to be used (CRM, ERP, POS…)
Want to see what we did for Velasca?
The answer to Velasca’s needs
01.
Workshop, for the creation of an omnichannel model
Sintra has designed a workshop for Velasca, in order to analyze every possible omnichannel process to be implemented.
02.
Customer journey analysis
Analysis of the person journey for each omnichannel solution identified. We better defined the interaction and the steps that the different actors would have to take and with which touchpoint they would have to interact.
Software selection
Different types of software related to CRM, POS, ERP were analyzed and compared to find the most suitable solution for the customer’s needs.
SINTRA STORIES
Success Stories: How We Transformed Companies into Market Leaders
CONTACT US
Do you have the same needs as Velasca?
Our collaborative and flexible approach allows us to meet the specific needs of our clients.