With social media, consumer buying habits are also changing
The landscape of devices users are using is changing quickly. Today, users interact with brands across different devices and channels to complete a single task. This is why it is important to implement a seamless omnichannel customer experience.
Consumers have refined the way they seek answers to their needs
Let’s take an example:
Two days later, she receives the product at home, but the shoes are too tight for her, so she decides to exchange them in the physical store. She checks the availability of that product in the nearest store using her tablet and starts the exchange/return process.
This is a rather simple example of how the purchasing process has changed in recent years.
To keep users connected and engaged, it is in your business’s interest to create fluidity between channels and devices. The Sintra UX team can help you find the omnichannel strategy that meets the needs of your users and your business goals. By defining the strategic part, we can apply technology to the user experience in an interactive and personalized way, creating a smooth interaction between physical and digital channels, significantly improving your brand reputation.
The ideal omnichannel strategy for your business
From user analysis to usability studies, from design to implementation:
We follow every phase of the project and develop the most suitable strategy for your needs.
- Defining business processes: Outlining the operations behind your business is essential to understanding the strengths and weaknesses of your activity and building a strategy.
- Know your users better: Studying users allows you to understand their behavior and needs to offer them a service that meets their requirements.
- Improve the purchase process: We follow the entire user journey, from search to post-sale (both online and offline), making the purchase process simple and intuitive.
- Choosing technologies: Once the process is defined, we select the technologies appropriate for your business and specific needs.
- Creating a commerce ecosystem: Once the process is defined, we select the technologies appropriate for your business and specific needs.
- Stand out in the market: Creating a strategy and ecosystem tailored to your business and users allows you to distinguish yourself from the competition, increase the value of your brand, and build customer loyalty.
The Omnichannel Experience for your business:
- Effective management of business processes and definition of strategic features for your business
- Creation of a personalized and satisfying user experience and improvement of customer satisfaction
- Increase in sales
- Increase in retail traffic
- Efficient strategic communication across all channels
- Increase in brand reputation
What Sintra can do for you
- Functional Analysis
We analyze both your business and the current market to define together a strategy and the goals to achieve. - User/Buyer Journey
Knowing your customers and their behavior is essential for designing an experience suited to the different stages of the purchase process. - Service Blueprint
We combine business strategy, User Journey, and underlying technologies into a single document that clearly and deeply illustrates the process. - Strategy
As a result of the entire process, you will get a personalized operational plan built with you.
Sintra is a multidisciplinary reality
The UX Design team works together with the Web Marketing team and the Shopify and Magento development teams to offer you a complete solution in every aspect:
- We analyze your business and customers to define together a strategy with the aim of creating a tailor-made product for you;
- We interact with the web marketing team to create strategic communication aligned with your activity and to increase your business conversions;
- We collaborate with the development team to define the platform best suited to your needs, maximizing its potential.
