Shopify: Post-Replatforming Strategies
We’ve embarked on our journey toward online success by replatforming our eCommerce to Shopify. So, what’s next? For anyone familiar with the adventure of online selling, eCommerce isn’t the endpoint but rather the starting line in reaching business goals. This is the moment to lay the groundwork for a new era of commercial opportunities with the goal of maximizing post-replatforming sales. Imagine a blank canvas, ready to be filled with art—the beauty and value of the result depend on how it’s painted. In this article, we’ll explore the steps to take after replatforming to ensure your Shopify eCommerce store reaches its full potential and thrives in the ever-evolving world of online commerce.
Elisa Stocchi, B2C Business Unit Manager at Sintra, explains the importance of this process: “Thanks to the flexibility and simplified sales processes offered by Shopify, many companies have already embarked on the replatforming journey. We’re seeing a rise in migrations, but it’s essential to understand that achieving online success requires a strong focus on performance.”
How can we improve these performances?
“We start with the concept of Core Web Vitals, which are metrics used to measure user experience. There are three main metrics:
– LCP (Largest Contentful Paint): This measures a page’s load performance, aiming for an LCP score under 2.5 seconds to ensure a quality user experience.
– FID (First Input Delay): This assesses a page’s interactivity, with a target FID score of under 100 milliseconds for a good user experience. Starting in March 2024, FID will be replaced by Interaction to Next Paint (INP) as the key Core Web Vital metric for measuring interactivity.
– CLS (Cumulative Layout Shift): This evaluates a page’s visual stability. To provide a good user experience, it’s important to keep the CLS score below 0.1.
These indicators influence our site’s ranking on Google, so they’re essential for SEO. They are the key components of online success. By assessing these metrics, we can identify the actions needed to improve site performance.”
So, what does this look like in practice?
“We take a snapshot of the eCommerce site, using Google’s suite along with other tools that monitor the necessary data. It’s a meticulous process that, combined with our collaboration with Shopify, enables us to make the technical improvements needed for the site to meet the client’s business goals.”
Does this operation always succeed?
“Yes, but it’s important to remember one fundamental point: when working on performance, predictions are impossible. Imagine a race car: engineers have built the best possible engine, they’ve run all the necessary tests, but race outcomes are never guaranteed. The same applies to performance—we can expect improvements, but we can never predict by how much. We evaluate the metrics, assess the business needs, and, based on these factors, decide what actions to take.”
Can a company carry out these operations “in-house”?
“If they have a highly specialized technical team, yes. Otherwise, they can turn to Sintra. We are Shopify Experts with a team highly specialized in performance. Plus, we work closely with Shopify’s technical team to constantly improve our clients’ site metrics. We’ve been doing this for years now. We’ve built up solid expertise, and the results speak for themselves: take one of our latest projects with Pinalli, which achieved exceptional results. It’s thanks to technical skills developed over time and in the field, combined with constant updates.”
Sintra Digital Business – Shopify Plus Partner
