How Integrated PIM and DAM Can Improve the Shopping Experience on Your eCommerce
Selling online means having to manage a vast amount of information: product sheets and their updates, images, videos. The list can be quite long, and the work involved can be extremely time-consuming, energy-draining, and costly. The good news is that there are solutions to make management simpler and more cost-effective: they are called PIM and DAM.
Product Information Management: What it Is and What it’s Used For
PIM (Product Information Management) is a system that allows you to store product-related information in one place. A PIM system can organize data for all business channels, including eCommerce. For example, with this system, you can modify product information and automatically transmit it to all platforms where it’s shared (marketplaces, Facebook, Instagram, and even the physical store, if available). Essentially, the system allows you to manage the entire catalog from one centralized location, simplifies data retrieval, improves business processes (from marketing to sales), enabling everyone to access all necessary information with a single click, and offers real-time updates across all channels. Thanks to PIM, it also ensures that customers receive accurate and high-quality product sheets. The system is ideal for a company that has decided to adopt an omnichannel sales strategy.
Digital Asset Management and Its Functions
Images, videos, advertising materials. These are indispensable resources for every digital company. Cataloging them can also be a tedious task, requiring a lot of time. Unless you have a DAM system, Digital Asset Management, which allows you to store all digital content in one secure place, accessible only to authorized personnel. In addition to being perfect for storing materials, DAM systems are also ideal for publishing videos for an audience and for streaming. Essentially, using this system gives you a digital library that can be easily and quickly consulted. Each file can be enriched with additional metadata, and it’s possible to view different versions of documents and choose the one that best suits the intended purpose. All of this leads to faster processes and cost reduction.
Pimcore and Akeneo: Advanced Solutions for Data Management
An example of effective tools for integrated data and digital resource management are Pimcore and Akeneo. Pimcore is an open-source platform that combines PIM and DAM functionalities, offering a wide range of tools to centralize and distribute product information and digital assets. Akeneo, specializing in PIM, stands out for its ease of use and powerful integration capabilities with other business systems. Using these solutions allows for simplified and highly efficient management, significantly improving the shopping experience on your eCommerce site.
Integration Makes Strength
PIM and DAM are designed to organize data and make it accessible in a fast and intuitive way, whether managing incoming information (from management systems to other sources) or outgoing information (towards eCommerce, social channels, etc.). While they share some functions, they are designed to address different needs. DAM systems are especially useful for companies managing many digital resources. The two systems can also be integrated to optimize business eCommerce and make management more practical and secure.
